The LISTED Story

Paula is one of the Business Owners at Listed Real Estate which she owns with husband, Jonathan — Director/Licensee.

One of the values that underpins their business is to provide top quality customer service for home buyers, property sellers and residential landlords in the Northern Suburbs and to deliver them the outcome they want for their property investments. To gain market share and develop sincere relationships within the community they live and work.

Being one of the business owners, Paula has a vested interest in ensuring clients receive a personable and communicative service. Daily, weekly, monthly tasks and processes are all quality controlled to make sure clients are not kept waiting or guessing as to the status of what they need.

Personnel and training is something that is a passion of Paula’s and investing in training and development for their team is a value that underpins Jonathan and Paula’s approach to staff leadership.

If you feel that LISTED sounds like the kind of progressive, dynamic and fun property management and real estate sales team you would like to be part of, please email info@listedea.com.au.

Jonathan’s role as Licensee and Business Owner at Listed Estate Agents is diverse and rewarding. Having worked in real estate for more than a quarter of a century! Jonathan is happiest face to face with customers, offering advice, based on years of experience. This often leads to relationships spanning several years. Jonathan considers himself extremely lucky to be listing and selling property across the northern suburbs especially in and around the community he lives – Mullaloo and Kallaroo. Jonathan has built his reputation swiftly to become the #1 agent in Kallaroo (ratemyagent) – based on the number of sales and customer reviews.

Alana started her career in Property Management in 2012 and has been working for Jonathan and Paula Alsford since August 2016.

Throughout her career with Jonathan and Paula, Alana has achieved two awards through Irevolution – an International consultation and training platform for the industry. Mountaineer of the Year 2018 in recognition of an individual who has set out goals for themselves individually within a business. Pinnacle Star of the Year 2021 for ongoing commitment and loyalty to the industry. In 2020/2021 Alana completed her Diploma of Property Services and was rewarded with her Triennial License.

Alana understands the importance of a trustworthy Portfolio Manager who is there to manage your property, work in the lessors’ best interests and make sure every part of the tenancy has been conducted correctly as per the Residential Tenancies Act.

Alana says “to succeed personally and professionally, you must set goals. I set myself a goal of studying towards my Diploma in Property Services and I got it!”

If you would like to contact Alana regarding Listed Estate Agents points of difference, as well as transitioning from your current agent, she would be delighted to discuss our unbeatable fee structure. 0421 802 018.

Olivia’s passion for real estate began in 2017 whilst taking a break from ED as a registered nurse, to raise two children. Whilst on this hiatus, she made the decision to change career and pursue the rollercoaster ride of Property Management. Upon achieving a Sales and Property Management registration, Olivia hit the ground running. Olivia brings the life experience of having been a tenant and owning her own home, providing a foundation of knowledge tailored to suit clients’ needs.

Olivia says “I pride myself on listening to you, a valued member of the Listed family. I thoroughly enjoy my role and value the job satisfaction my career as a Property Manager provides. I love my job!”

After moving to the northern suburbs, from Perth CBD, Hannah and her young family are enjoying being part of a thriving local community, making the most of the beautiful beaches and stunning parks.

Hannah began working in residential property management in 2014 after arriving from the UK and over the years, she has successfully navigated executive property portfolios across the Perth metro.

Hannah’s friendly and approachable demeanor, paired with a relentless work ethic, reflects her commitment to ensuring owner and tenant satisfaction, as well as property maintenance optimization. A detail-oriented professional with an unwavering passion for learning and growth, she is dedicated to providing top-tier customer service at all times.

Gillian, who comes from an IT background assists Barney ‘behind the scenes’ to ensure that all the i’s are dotted and t’s crossed, when dealing with all listing and sales, ensuring a smooth and pleasant real estate transaction.

Residential Sales | Development Sites | Development Marketing

With more than 30 years of real estate experience and well over 1,000 successful sales, Barney Fleiser brings proven judgement, strong negotiation skills and a genuine personal approach to every property he represents.

Barney began his real estate career in Johannesburg in 1995, where he went on to own and grow a successful franchise office with more than 35 sales representatives. After moving to Perth with his wife, Gillian, and their two children in 2009 and settling in Hillarys, he established himself as a trusted sales professional across Perth’s northern suburbs.

While Barney has extensive experience selling established homes, his standout point of difference is his knowledge of development sites and properties with subdivision or redevelopment potential. His practical understanding of the R-Codes, zoning, site potential, potential end values and the needs of developers allows him to identify opportunities that may not be immediately obvious and position them correctly in the market.

For owners of subdivisible blocks, Barney understands that achieving the best result requires more than simply marketing the existing home. It means recognising the property’s full potential, presenting that opportunity clearly and reaching the right buyers. His network includes active developers, builders, investors and buyers seeking development opportunities, giving sellers access to a highly targeted market alongside broad residential exposure.

For developers, Barney offers valuable market insight from the early planning stage through to the marketing and sale of the completed development. His understanding of buyer demand, preferred layouts, pricing and project positioning helps align the finished product with the market and achieve the strongest possible result.

Clear communication, honest advice and careful campaign management are central to Barney’s approach. A large proportion of his business comes from repeat clients and referrals, reflecting both the results he achieves and the way he looks after people throughout the selling process.

Whether selling a family home, a development site or a completed project, Barney’s focus is always the same: to understand the property, create strong buyer competition and achieve the best possible price and terms.

Always talk to Barney.

Mirella initially started in the Real Estate industry in 1998 and over the years has worked in all roles within the real estate sales industry in Perth.

Mirella joined Jonathan Alsford in 2017 and brought along with her a wealth of knowledge and experience to the table. Mirella’s communicative and warm personality adds to her ability to support and advise clients at all times.

For Mirella, having happy clients at the end of the day is the most rewarding part of the job.

Jeremy’s journey in real estate began seven years ago with a simple philosophy: Excellence is the only option. He thrives on the satisfaction that comes from delivering exceptional service to his clients. Whether you’re a homeowner looking to sell or a seasoned investor seeking to maximise returns, Jeremy is relentless in his pursuit of perfection. He believes that every client deserves a seamless and stress-free real estate experience.

Jeremy is more than a real estate agent; he’s a dedicated advocate working tirelessly to make your real estate dreams a reality. When you choose Jeremy as your partner, you’re not just gaining a real estate professional; you’re gaining a trusted friend who will go the extra mile to ensure your success in the real estate market. One of Jeremy’s standout strengths is his ability to maximise the value of your property. He possesses an in-depth knowledge of the local market trends, and he’ll craft a tailored strategy to ensure you receive the best possible price for your home. His negotiation skills are exceptional, and he won’t rest until you’re satisfied with the outcome.

If you’re ready to embark on your real estate journey with a passionate, dedicated, and results-driven professional, Jeremy is here to help you achieve your goals. Contact him today to experience the difference of having a true advocate by your side.

Leah’s passion for real estate ignited at the age of 18, when she was finally old enough to purchase her first home. At just 20, she bought her first property, and from there, her love for buying and selling real estate only grew stronger.

Leah intimately understands the excitement and pride that comes with purchasing a home, especially when you’ve achieved it on your own, having bought her 4th property by the time she was 27. Having navigated the real estate market as both a buyer and seller, she knows how crucial it is to have an agent who shares your enthusiasm and is fully invested in your journey.

Now, as a mother of two, Leah brings a nurturing and caring approach to her clients, whether they’re purchasing their first property or their seventh. She is committed to ensuring that each client’s experience is as thrilling and rewarding as her own.

Paul is a highly experienced and qualified agent with a Diploma in Property Services (the qualification required to be a licensee). He has achieved a high number of sales locally and also has experience in assisting migrant and interstate buyers. Previous to selling Real Estate he owned and ran two successful businesses, both locally and in the UK. He was born and brought up near London, and lived in Egypt when he was young.

“I intend to ‘WOW’ my clients – they will be so impressed they will not only want to employ my services again, but will also want to refer my services to their friends and family.”

Having run my own businesses, I bring an entrepreneurial spirit, strong communication skills, and a genuine love for working with people to everything I do. I pride myself on my warm and nurturing approach, and my goal is always to help clients turn their dreams into reality.

I believe your real estate experience should feel exciting, not overwhelming, and I’m here to make the entire process as stress‑free as possible. From truly understanding your vision to providing clear, thoughtful guidance and showcasing strategies that maximise your property’s value, I’m dedicated to supporting you through every step of the journey.

With me, you can expect honesty, integrity, and an unwavering commitment to achieving the best possible outcome for your real estate goals.

No one will work harder to make your sale a success than I will.

Londyn began her real estate career in North Queensland in 2022, building a strong foundation within a boutique agency before stepping into a high-performing environment supporting a team of over 20 sales agents.

Following her move to Western Australia, she explored a Personal Assistant role before realising her strengths lay in supporting a dynamic team environment — leading her to Listed Estate Agents.

Now working as Sales Support & Marketing Co-Ordinator, Londyn plays an integral role in both the operational flow of the sales team, as well as the brand presence of the business. With a natural flair for social media and marketing, she seamlessly combines structure with creativity across all aspects of her role.